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Key Retail Influencers Talk Mobile

Storyminers

Identifying the right product is such a simple feature, but it does so much: customers get one-trip resolution to their needs. customers know before they leave their homes if what they need is in stock. Home Depot enjoys more interactions and more sales from these new omnichannel customers.

Retail 113
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Customer Experience Conferences and Events to Attend in 2017

ReviewTrackers

Organized by the Customer Experience Professionals Association (CXPA), the 2017 Insight Exchange gathers over 300 CX professionals for world-class customer experience learning and networking. Session topics include marketing technology strategy, customer experience design, and data and analytics.

Insiders

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

We’re moving towards a personalized omnichannel experience in B2B customer journeys. B2C Customer Experience B2C Customer Experience refers to how a B2C customer perceives his buying experience and further interactions with your company.

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3 Behavioural Mindsets for Accurate Content Personalization

Peter Lavers

To make a start, I’d like to suggest that there are three basic mindsets that you or I might be in when we shop or have a service need (regardless of which channel we choose): I know exactly what I want; I don’t know what I want and I need advice; and. I think I know what I want but I soon find out that I need assistance.

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Enough Of The Ideas, Where’s The Execution?

Martin Hill-Wilson

I’ve just had the pleasure of chairing a customer engagement conference. Both spoke eloquently about the use of emotion in customer experience design. Simply ‘doing time’ to pay the bills is a lousy trade of one’s time and need for being happily engaged. Customer engagement is a fast changing plot.

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Everything You Need to Know to Turn Customers Into Brand Ambassadors

Kustomer

Ensure your customer service operation is set up so customers can easily get in touch using their preferred method and that if they choose to switch from one channel to another, they can pick up a conversation where they left off. Referral programs are a great way of turning loyal customers into brand ambassadors.

Brands 98
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Why Companies Need to Bring Mobile Technology to the Marketing Table {Guest Post}

Michelli Experience

Brick-and-mortar outlets still hold weight in the mobile realm, and mobile marketers are working hard—and succeeding—at making a fully immersive experience. Five: The Omnichannel Approach is Dominating. One-channel marketing isn’t effective anymore. Image credit: mojonetworks.com.