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On Metrics and Complacency

CX Journey

I was recently asked for suggestions on how to prevent different business units and divisions within a larger organization from becoming complacent when they are performing well based on their customer experience metrics. Here's what happens and why the work is never done: Expectations change. Customers change.

Metrics 88
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On Metrics and Complacency

CX Journey

I was recently asked for suggestions on how to prevent different business units and divisions within a larger organization from becoming complacent when they are performing well based on their customer experience metrics. Here's what happens and why the work is never done: Expectations change. Customers change.

Metrics 80
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Keeping your CX Programs Relevant to How Your Customers Evaluate your Brand

Maru Group

Legacy customer experience and voice of customer tracking systems are showing their age, to the point where large research budgets are yielding fewer insights as the program ages. In this article, we explore how to ensure your tracker stays flexible and meaningful to capture relevant and timely customer insights.

Brands 52
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How Do You Know When It's Time to Redesign Your VoC Program?

CX Journey

Either way, it's likely that it's time to revisit your customer listening efforts to ensure they meet today's standards and requirements. VoC has changed and now includes more than just surveys; it's not just about asking customers but also about listening - wherever your customers want to speak and voice their opinions.

Survey 159
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Customer Loyalty: Let’s Talk About 8

Daniel Group

While there’s usually nothing wrong with an 8, Bain & Company, the developers of NPS, report that over 80% of referrals come from customers who score 9 or 10. We’ve found this metric to hold true in our own experience conducting voice-of-customer surveys in B2B industrial markets. Finally, forget about the score.

Loyalty 53
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How to drive customer satisfaction with employee coaching

Qualtrics

Your customers play a key role in helping coach your employees and has a win-win effect to help drive voice-of-customer change. Here’s how you can use employee coaching to enable better customer experiences. Go straight to the source and use voice-of-customer data in your 1:1 conversations.

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Learning to Adapt in an Ever Changing Market With Nate Brown

Kustomer

Companies that learn to listen to their customers whether from feedback through structured or unstructured channels, will be better equipped to adapt to the ever changing market. As the market and customer changes, companies change. Or our wait time, or maybe it’s different metrics that people have.