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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

What sets an exceptional retail customer experience apart? It’s an environment where shoppers feel understood and valued at every touchpoint. Because in a market brimming with choices, the way customers feel about your business can set you apart. This highlights the importance of customer retention for business growth.

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70+ Online Shopping Survey Questions To Ask Your Customers

SurveySensum

And after the delivery of the product they sent a customer satisfaction survey asking about her experience with the delivery process of the product. This is just one touchpoint where Croma interacts with their customer. There comes many more touchpoints where Croma can engage with its customers.

Survey 52
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70+ Online Shopping Survey Questions To Ask Your Customers

SurveySensum

And after the delivery of the product they sent a customer satisfaction survey asking about her experience with the delivery process of the product. This is just one touchpoint where Croma interacts with their customer. There comes many more touchpoints where Croma can engage with its customers.

Survey 52
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5 Top Customer Service Articles For the Week of May 28, 2018

ShepHyken

For the record, contacting brands on social media only to be passed off to someone else is not social customer service. My Comment: Social Media Customer Service (Also known as Social Customer Care) continues to grow in popularity. More Than One-Third Of Shoppers Would Pay For Enhanced Loyalty Programs by Marie Griffin.

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Guest Post: 5 Tips to Enhance the Customer Experience

ShepHyken

“It’s a more sophisticated buyer landscape today, with consumers having many digital resources to research and give feedback to their digital communities,” says Jeff Pedowitz, President/CEO of The Pedowitz Group and ForbesBooks author of F The Funnel: A New Way To Engage Customers & Grow Revenue. That’s loyalty gold,” he says.

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