Customer Base Customer Engagement Hotels Multi-Channel 
Currency Alliance
OCTOBER 27, 2017
This ´other´ 80% represents the mid and long-tail of customers that might be spreading their share of wallet among many competitors, or simply a set of customers that can be profitable when attracted back to the business, but their needs are such that they just can´t spend a lot every month.
Pointillist
MAY 23, 2018
Journey discovery is a quantitative approach to customer journey analytics where customer behavior data is analyzed across touchpoints and over time to uncover meaningful behavioral segments and the paths they take to achieve a specific goal—what Forrester calls the ‘bottom up approach’ to customer journey analytics.
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Currency Alliance
DECEMBER 4, 2023
that have not reinvented their business model, are still limping along, but with modest engagement. But in 2024, loyalty professionals will be shocked – albeit they should not be surprised – that many new multi-partner collaborations will be launched. I can’t say more due to confidentiality agreements – but stay tuned to this trend.
Currency Alliance
FEBRUARY 10, 2020
The multi-brand coalition model, in which most of the value can be realized by a grocer, has only partially taken hold in the UK, Canada, Australia and a few other markets. Yet even in those countries, constraints remain that limit a customer’s benefit. Town Lodge Hotels. T he best grocery programs worldwide. Net Florist.
Avaya
MARCH 23, 2017
Whereas consumers once primarily focused on the act of purchasing, driven by such things as product quality and price, they now focus on the richness of brand relationships, driven by the personal value that companies deliver throughout the customer journey.
Currency Alliance
FEBRUARY 10, 2021
In my opinion, if someone believes they have reached ‘best practice’, then they typically stop thinking about how to create more value for all stakeholders, and simply allow inertia to drive their customer engagement efforts. Loyalty programs, and the ‘loyalty mechanics’ designed into them, can drive very specific customer behavior.
Currency Alliance
NOVEMBER 17, 2020
It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. This changes who your competitors are: from your closest business rivals, to every brand that provides a better customer experience. travel or luxury goods).
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