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Forrester: Advocate Marketing Is Critical To B2B Success

Influitive

That’s what Forrester Vice President and Principal Analyst Laura Ramos has found in a new report, Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime. . Advocate marketing, along with stronger customer success programs, ensures we can do that.”.

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10 Things to Remember When Making the Move from AMs to CSMs

Education Services Group

Customer Success Managers, on the other hand, should focus on the customer’s goals and what’s bringing the customer the most value. If these differences aren’t well understood, AMs in CSM roles could hurt your customer relationships more than help. 5 things to remember for your customers.

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[Q&A] Ready to Scale: The Tech Stack That Drives Your Digital Customer Success Program

ChurnZero

[A] Anika: A lot of communities start from you wanting to get your customers engaged and having them talk to each other. But when you are starting a community strategy, and you are thinking of launching a community, remember that it takes a while for any customer base to start engaging in a community.

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[Q&A] Ready to Scale: The Tech Stack That Drives Your Digital Customer Success Program

ChurnZero

[A] Anika: A lot of communities start from you wanting to get your customers engaged and having them talk to each other. But when you are starting a community strategy, and you are thinking of launching a community, remember that it takes a while for any customer base to start engaging in a community.

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The four CX pillars that every Customer Success leader should know with ChurnZero Chief Customer Officer Abby Hammer

ChurnZero

Abby also talks about the tactics that our own Customer Success team has used over the last three years as we’ve averaged over 100% revenue growth. Make renewals a natural progression of the customer relationship. “If As your team changes, as your customers change, as your product changes, you have to adapt to that.