3 Questions To Guide Your “New Normal” Customer Experience Strategy

Kerry Bodine

To succeed throughout the rest of the pandemic and whatever comes next, you need to proactively develop a customer experience strategy that will serve both your customers and your business. How have our internal operations changed? How have our competitors’ experiences changed?

Getting Started with Location Intelligence: Personas

Gravy Analytics

This data can be used to boost the performance of your ad campaigns, for competitive intelligence, and to improve your customer experience. One of the most powerful uses for Persona data is appending it to your customer records. By understanding the various personas of your customer base, you can instantly segment your customers into like-minded groups, design interest-based customer engagement campaigns, or inform new products and services.

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Customer Growth Game Changer: Totango Breaking Records and Rewriting the Rules for Customer Success

Totango

By definition, a game changer is a person or thing that dramatically changes the course, strategy, or character of something. At Totango, we are working to “change the game” when it comes to customer success – and we’re breaking quite a few records in the process (watch out, Tom!).

Everything you need to know about Customer Segmentation

SurveySensum

What is Customer Segmentation? . Why segment your customers? Types of customer segmentation. How do you segment customers – Step by Step. How does customer segmentation improve marketing? Difference between customer segmentation and market segmentation.

Breaking Adoption Inertia: How to Get Teams to Stick with New Software

ChurnZero

I’ve had the pleasure of working with some incredible teams during my time in Customer Success. While there are countless others who have inspired and shaped the advice I share in this article, these two Customer Success leaders stand out. Customers come and go.

The four CX pillars that every Customer Success leader should know with ChurnZero Chief Customer Officer Abby Hammer

ChurnZero

When’s the right time to add Customer Success operations? How do you make product and Customer Success work better together? What’s the most effective way to gather customer feedback? Tackling these questions is tough for even the most seasoned Customer Success leader.

Techniques to Prioritize Your Customers’ Satisfaction

CSM Magazine

Moreover, their bad online review may make the company lose many potential customers. Also, caring about customer satisfaction literally pays off. It’s simply more cost-effective to retain your customers than to search for new ones. Be More Customer-Friendly Online.

[Q&A] Ready to Scale: The Tech Stack That Drives Your Digital Customer Success Program

ChurnZero

Your digital-led Customer Success program will only be as good as the technology behind it. But how do you go about building your Customer Success tech stack the right way? During the webinar, we discuss: What a Customer Success tech stack is and why you should care.

Understanding online review management

BirdEye

The answer is likely no, and you’re not alone – According to a study on how many customers read reviews , 95% of customers read reviews before making a purchase. Due to their popularity with consumers, they are essential for attracting new customers.

Forrester: Advocate Marketing Is Critical To B2B Success

Influitive

The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. And brands that use advocate marketing programs to inspire and encourage their customers to create social proof for their products will be the ones that thrive. Advocate marketing, along with stronger customer success programs, ensures we can do that.”.

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What is online review management

BirdEye

The answer is likely no, and you’re not alone – According to a study on how many customers read reviews , 95% of customers read reviews before making a purchase. How to respond to customer reviews? Resolve customer complaints and improve reputation.

[Q&A] Ready to Scale: The Tech Stack That Drives Your Digital Customer Success Program

ChurnZero

Your digital-led Customer Success program will only be as good as the technology behind it. But how do you go about building your Customer Success tech stack the right way? During the webinar, we discuss: What a Customer Success tech stack is and why you should care.

Customer Success Best Practices During COVID-19

CSM Practice

To those of us in customer success, it is even more clear that the pandemic has caused an unprecedented shift that is already affecting our customers, their journeys, their expected business outcomes , and our ability to fulfill them. 1. Be Customer-Centric.

The Beginner’s Guide to Build a Buyer Persona Effortlessly!

SurveySparrow

A semi-fictional representation of your ideal customer is called a buyer persona. It is arrived at based on market research and data about your existing customers. Having clear buyer personas will help you during each stage of the customer journey.

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10 NPS Best Practices to Follow in 2020

SurveySparrow

We’re not satisfied if they become a customer. Net Promoter Score is an indicator of customer experience and a predictor of business growth. All it does is ask a simple question to the customer. The respondents are grouped into three sections based on their scores.

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9 Steps to Create Amazing Live Chat Customer Experience

LiveChat

I could give you thousand reasons why amazing customer service is worth the effort. For example, better customer service is cheaper than any advertising, happy customers become your brand advocates, bringing others with them and people are more likely to buy from you. Amazing customer service should be your mission. Make ways of contact visible for customers – clarity. A nice-looking graphic can help you build trust between you and your customers.