CRM Customer Insights Engagement Rewards Programs 
SurveySparrow
FEBRUARY 22, 2024
It ensures consistent communication with customers and, more importantly, streamlines repetitive tasks. For example, you could automate emails to welcome new customers, thank them for their purchases, or re-engage with those who haven’t interacted with the brand recently. Which should you take?
Currency Alliance
JULY 16, 2020
Most marketing efforts produce conversion rates of less than 5%, signaling a crisis of communication with a make-or-break number of potential loyal customers. Achieving this is not a mystery – the key is understanding a customer’s propensity to respond to various offers based on lifestyle preferences and segmentation.
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Oracle
APRIL 8, 2021
As brands in every industry face more competition, customer loyalty is becoming harder to earn. This means brands need to think out of the box to keep customers coming back and engage them beyond their purchases. Some of the most notable programs right now are: Amazon Prime, with over 100M members. .”
SuiteCX
JANUARY 19, 2015
It was hard to boil these down to just 10, but we think these are the most important insights to emerge from over 100 client engagements. 10 Key Insights from 15 Years of Customer Journey Mapping Case Studies January, 2015. Click here to view SlideShare. Yep, we’ve been at this a while.
Currency Alliance
MARCH 21, 2019
The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Change in the legacy loyalty platform, on the other hand, has been difficult and expensive, because the vendor must be supportive, if not fully engaged for nearly any desired change to functionality. CRM/Analytics. Points Bank.
Currency Alliance
FEBRUARY 26, 2019
The reality is that there are a lot of people slapping each other’s backs about incremental gains, while most brands still have less than 1/3 rd of customers active in their loyalty programs. A loyalty program should be relevant to 80% of customers. How can we call that success? A little more context.
Currency Alliance
OCTOBER 12, 2021
Just like the most frequent customers, engaging the mid-long-tail in your loyalty program will depend on finding complementary brand partners. However, the vast majority of these customers are a more varied subset of your audience, with more varied interests. I’m a case in point. Vueling is similar.
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