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Is it Time to Do Away with Market Research Departments?

C3Centricity

A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. In the GRBN report, they mention the largest barriers to the measurement of the ROI of market research and insight. Difficulty in isolating impact of consumer insights.

Marketing 175
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Reshaping The Future Of Digital Customer Service: 22 Influential Leaders to Watch in 2022

TechSee

At Miele, Eric is also accountable for the management of escalation departments, offline processes, e-care solutions, national call center consolidation, multi-product services, upselling / cross selling and re-defining the consumer experience. As an author, consultant, and trainer, he helps organizations develop customer-focused cultures.

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People hate servicing their cars, but it doesn’t have to be that way

Alida

That’s one of the startling findings in the first annual Mobility Study , a report on changing automotive consumer preferences. The service relationship often starts off strong, but as time goes on and warranties expire, customer loyalty declines. Deep customer insight will help dealerships optimize their service levels and pricing.

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23 market research thought leaders to follow on Twitter

Qualtrics

Ben Bajarin- Bajarin is the Principal Analyst Consumer Market Intelligence at Creative Strategies, Inc. where he studies the consumer tech market across 32 countries and providing actionable insights and strategic recommendations to many of the top technology companies in the world.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.

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Customer experience maturity: The 5 pillars to know when evaluating your program

delighted

The customer experience (CX) space is relatively new – those courageous enough to take the reins of a young CX program at a growing company are often an army of one, with limited headcount and even fewer resources. Your customer experience program should grow alongside your business. So where does the manager of a CX program start?