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An Exploding Stove, Epic Hold Music, and AI that Measures Consumer Emotion

Chadwick Martin Bailey

Emotion is a powerful motivator—arguably THE most powerful motivator—and can make or break a consumer relationship. So this story speaks to the power of music to tame the angry consumer—but, more broadly, it’s a study in the importance of understanding and actively managing consumers’ emotions. Consumers are people.

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Is it Time to Do Away with Market Research Departments?

C3Centricity

A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. Difficulty in isolating impact of consumer insights. The secondary concerns are: Consumer insights distant from business decision-makers. Storytelling. Direction setting.

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Free Customer Trends That Drive Your Business Future

ThriveableBiz

In the US, McKinsey’s Seven Imperatives for Rethinking Retail #4 is “Take a Stand or Take a Seat” – saying that “consumers are finally voting with their wallets for sustainability and broader purpose”. We've created a Handbook that challenges you to identify the opportunity for your business from these Customer Trends. So it’s game on!

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Reshaping The Future Of Digital Customer Service: 22 Influential Leaders to Watch in 2022

TechSee

At Miele, Eric is also accountable for the management of escalation departments, offline processes, e-care solutions, national call center consolidation, multi-product services, upselling / cross selling and re-defining the consumer experience. He also sits on the board of Directors for CSPN.

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Marketing is Morphing. Insight Departments Must Evolve Too

Maru Group

These leading companies are moving away from having a Chief Marketing Officer in an effort to have a more interconnected relationship with the consumer. This fed a thirst for consumer data and proved the value of survey research. They have also developed the Invest in Insights Handbook. of the handbook.

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People hate servicing their cars, but it doesn’t have to be that way

Alida

That’s one of the startling findings in the first annual Mobility Study , a report on changing automotive consumer preferences. A Consumer Reports survey , for instance, found that independent repair shops outscored dealership service departments for satisfaction, price quality, courteousness of staff and on-schedule work completion.

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How Customer Onboarding Can Help Improve Loyalty

Joe Rawlinson

Consumer product manufacturers include manuals and tech-specs handbooks for new users to read and get acquainted with their new purchase. Onboarding a new customer can consume a lot of time and resources. For effective retention, these customers need to be trained to use your product or service efficiently. Online Courses.

Loyalty 88