An Exploding Stove, Epic Hold Music, and AI that Measures Consumer Emotion
Chadwick Martin Bailey
JANUARY 27, 2021
Emotion is a powerful motivator—arguably THE most powerful motivator—and can make or break a consumer relationship. So this story speaks to the power of music to tame the angry consumer—but, more broadly, it’s a study in the importance of understanding and actively managing consumers’ emotions. Consumers are people.
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