CSM Magazine

SEPTEMBER 8, 2023

Yet, this boom also means that online stores face stiff competition in attracting and retaining customers. Traditional marketing tools and retention tactics that might have worked a decade ago are now outdated in the eyes of the savvy digital consumer. Gamified Loyalty Programs The world loves games, and e-commerce is no exception.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

Retently

APRIL 5, 2024

A memorable retail customer experience leads to higher satisfaction, repeat business, and word-of-mouth recommendations. Today’s consumers might browse products online before purchasing in-store or use their smartphones to compare prices while shopping at a physical location.

Retail 78

Retail Engagement Strategy Customer Experience 78

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. This strategy transforms satisfied customers into brand champions who actively refer new business. Yotpo Yotpo leverages customer reviews to boost referral efforts.

Software 64

Software Marketing Multi-Channel e-support 64

Retently

APRIL 18, 2024

They get customers more involved, figuring out consumer preferences, and pinpointing areas of friction which require attention. Let’s dive into how incentives, gamification, and clear communication can boost engagement and response rates. It’s all about motivation and showing them the value of their feedback.

NPS 78

NPS Survey Net Promoter Score Effort Score 78

Currency Alliance

JUNE 19, 2019

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. ING Direct is one of those brands.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

JUNE 21, 2018

So in the context of the gongs now having been handed down, here’s a look out over loyalty marketing landscape: what makes a winning program now, and what new surprises might be in store for 2019. In the attention economy, the mind of the modern consumer is hardwired for instant gratification – often at zero effort.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

Lumoa

FEBRUARY 9, 2023

It involves measuring customer effort on customer service interactions, such as the number of customer emails received, the length of customer wait times, and the number of customer complaints. This helps to ensure customer satisfaction and builds long-term customer loyalty.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

BirdEye

DECEMBER 8, 2022

Let’s say you’re a business-to-consumer (B2C) company selling retail products. Interactive social media apps usually focus on engagement, encouraging users to communicate through gamification, competitions, or voting. Not all businesses use social media to reach the same goals.

Social Media 98

Social Media Brands Video Entertainment 98