Remove Consulting Remove Customer Centricity Remove Customer Voice Remove Net Promoter Score
article thumbnail

Digging Deeper into Net Promoter Score

Second to None

Since its introduction by Fred Reichheld, Net Promoter Score (NPS) has initiated a discussion of its effectiveness in overall growth. NPS is a metric that is used to measure customer loyalty and satisfaction. Net Promoter Score is not merely a floating number. 1,2 [link].

article thumbnail

Content Marketing Ideas For Incredible Customer Experiences

Kayako

After all, who better understands customers than someone who has been working with customers from the moment they are in their final stages of purchasing a product, to onboarding and through expansion and renewal opportunities. If not, what’s holding you back from these powerful opportunities to engage with your customers?

Marketing 125
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From Build to Integration: The Essentials of a Successful VoC Program

CloudCherry

The good news is that most companies recognize the value of VoC and have taken the first steps into collecting open-ended feedback from customers. As KPMG notes, “Any approach to listening to the customer voice is better than not listening to it.” There are many VoC maturity models that you can consult.

article thumbnail

Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer references — testimonials from customers. Co-innovation — joint product development efforts with customers. Customer Knowledge (ways of understanding customers). Voice of the customer (VoC) — monitoring customer sentiment. Image licensed by ClearAction from Shutterstock.

article thumbnail

Use Customer Feedback To Support, Not Punish, Your Employees

Second to None

In fact, recognition is the top aspect that employees say will inspire them to produce above-average work, beating out higher pay, a promotion, and increased autonomy.[1] Consider the Net Promoter Score approach to customer feedback as a mirror to what your organization should attempt to accomplish for its culture.

article thumbnail

How To Stand Out In The Sportswear Industry

Second to None

While an advertising campaign may seem successful, it is important to monitor the online reaction to your products to truly understand the impact they may be having on customers. We measured satisfaction rates, net promoter scores and likelihood to return to the brand, among other factors.

article thumbnail

Why Have We Stopped Listening to Our Customers? Guest post by Stephen Hewett

ijgolding

There are many ways to collect verbatim feedback from our customers, each one potentially gold dust. Prior to his retail and consulting career, Stephen enjoyed a career in aviation, where he held both management and flying roles. Stephen is also a Fellow of the Institute of Consulting. Stephen Hewett. Twitter: @srhewett.