Currency Alliance

OCTOBER 12, 2021

Just like the most frequent customers, engaging the mid-long-tail in your loyalty program will depend on finding complementary brand partners. However, the vast majority of these customers are a more varied subset of your audience, with more varied interests. Untapped insight in your customer base.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

APRIL 15, 2024

Many loyalty program members will now be accustomed to similar liquidity enhancements, such as exchanging your American Express Membership Rewards Points into Avios or Bonvoy. Remember, your loyalty goal is not to issue the maximum number of points, but for the maximum number of customers to see joining your program as worthwhile.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

JUNE 11, 2019

Bribing customers is easy and, as with most easy initiatives, not very profitable. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. For starters, it isn’t financially sustainable. This is highly achievable.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

ECXO

JANUARY 30, 2024

They create a bond between the customer and the business, which can be hard to break. For example, if a customer has a positive emotional connection with a brand, they are more likely to overlook minor issues or price increases. This can make the customer associate the brand with these positive feelings.

Rewards Programs 52

Rewards Programs Loyalty Brands Connections 52

SmartKarrot

NOVEMBER 2, 2020

Keeping customers and clients happy is harder now than ever before.”. “To To stay connected to your audience seamlessly through the synchronicity of e-mails and connect so easily anytime is amazing.”. They are hungry for that connection and that is why the video is so critical.” “It Jayson DeMers, CEO, EmailAnalytics.

Customer Retention 21

Customer Retention Strategy e-support Social Media 21

CustomerSuccessBox

NOVEMBER 16, 2021

It’s much easier to delight your customer when you know exactly what they need. They’re hired by firms to get and keep their customers engaged with the product/service. However, in the CS industry, a CSM touches bases with customers one way or the other. Do your homework about customers. Be courteous.

Customer Success 52

Customer Success Management Case Study Rewards Programs 52

Currency Alliance

DECEMBER 13, 2018

Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

FEBRUARY 26, 2019

The reality is that there are a lot of people slapping each other’s backs about incremental gains, while most brands still have less than 1/3 rd of customers active in their loyalty programs. A loyalty program should be relevant to 80% of customers. How can we call that success? A little more context.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. To see why, visit their website , where you encounter various opportunities to earn points for many forms of non-transactional engagement.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

OCTOBER 29, 2019

Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’ This is normally in the form of static rules which apply a flat 1%+/- reward across the board. In practice, most customers do not exchange out of a program, but they love the idea of having such freedom.

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40