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The Ultimate Guide: How to Build a Customer Experience Department

Lumoa

How many different ideal customers (personas) we have? – What are their key characteristics (pro tip: consider both demographics or psychographics )? – Do different types of customers have a preferred way to buy? Set clear start and endpoints for your data collection efforts. What motivates them to buy?

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Four customer engagement strategies for SaaS companies

ChurnZero

How to measure customer engagement A straightforward way to gain insight and measure customer engagement is to simply ask customers for feedback. There are three standardized survey methodologies for this purpose: Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES).

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How to Sell Better Customer Service to Your Board

Kayako

You know that building relationships with your customers turns a one-time purchaser into a loyal repeat-buyer. And you know just how powerful delightful customer service experiences can be to drive positive word-of-mouth. But how do you present this to those who are focused on ROI and efficiencies?

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How to take your CX from good to great with data collection and CRM technology

SurveyGizmo

In today’s digital landscape, it’s statistics like these and many others correlate long-term success and revenue growth with a company’s overall customer experience (CX).    “In today’s customer experience economy, companies are no longer compared to their direct competitors.

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7 Customer Marketing Strategies to Increase SaaS Retention

ChurnZero

You can also host customer panel or ask me anything (AMA) webinars to encourage more interactive, dynamic discussions compared to the traditional format with a sole presenter or one-way dialogue. For these types of less scripted presentations, having a moderator who is highly knowledgeable on the topic is a must.

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6 Essential Tactics to Create a Persuasive Business Case

ChurnZero

And, if you’ve ever endured a presentation that was spawned from a stream of consciousness, you know that’s not joy—that’s stepping inside an episode of Hoarders. Prezi recommends choosing one to three goals for a presentation so you do not risk confusing your audience and scattering their attention. Decluttering. Tidying up.

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15 Customer Success Predictions for 2021

ChurnZero

To be specific, instead of starting ~4+ months ahead, teams will begin focusing on renewing their customers 7+ months before the renewal, and they will more frequently bring their CCO/CEO to the renewal discussion for added value. Traditional health scores factors will be reprioritized. Bigger budgets for Customer Success.