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Digital Ethnography: Turning Research Inside-Out

QuestionPro Audience

Digital ethnography also allows users to practice qualitative analysis on their data, comparing and contrasting it against different sources in order to obtain better results. What is digital ethnography? Digital ethnography is a research method that helps researchers gain more insight into participant behavior.

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Everything You Need to Know About Digital Ethnography

2020 Research

Digital ethnography is a specialized form of qualitative research where market researchers virtually follow a group of consumers for a short or long period and observe them in their natural environment. What Does Digital Ethnography Work? The internet is an essential tool for digital ethnographers.

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Top 5 Use Cases for Digital Qualitative Research

2020 Research

Digital qualitative research tools have exploded on the market over the last five years, and they are quickly becoming a must-have in your insights toolkit. Find out in the below list of five ways to use digital qual. Use a digital qualitative approach instead to quickly and accurately hear from your customers. The solution?

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Digital vs In-Person Qualitative Research: How to Determine Which Is Best for You

2020 Research

Qualitative research is essential to your plan, but which should you select; digital or in-person qualitative? In this blog, discover the pros and cons of both digital and in-person qualitative research. How Do Businesses Use Digital vs In-Person Qualitative Research? .

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Five Things You Can Do to Keep Your Research Participants Happy

2020 Research

Digital qualitative research solutions are also helpful in shortening the research process. Some convenient and popular digital qual solutions include online discussion boards and communities , virtual focus groups and in-depth interviews , and mobile ethnographies. Sounds complicated, right?

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Asynchronous vs Synchronous Qualitative Research

2020 Research

Digital qualitative research allows enterprises and institutions to gather targeted insights on customer behaviors and preferences. Background: Schlesinger Group’s Digital Qualitative Research . Mobile ethnographies, or Over The Shoulder . Live Qualitative Sessions and Smartphone Ethnography . Text conversations .

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Asynchronous vs Synchronous Qualitative Research

2020 Research

Digital qualitative research allows enterprises and institutions to gather targeted insights on customer behaviors and preferences. Background: Schlesinger Group’s Digital Qualitative Research . Mobile ethnographies, or Over The Shoulder . Live Qualitative Sessions and Smartphone Ethnography . Text conversations .

Groups 52