Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. People are more likely to leave their spouse than their bank[ii], so it might seem that banks have no case to answer. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

CSM Magazine

MARCH 22, 2024

Scandinavian banks are a great example of a high-end customer experience. Here are a few successful retention strategies that have been tried and tested by everyone in the niche: Rewards Programs – Rewards programs are like the cherry on top for customers when it comes to choosing a financial service.

Customer Retention 52

Customer Retention Rewards Programs Financial Loyalty 52

CSM Magazine

OCTOBER 4, 2023

Ensuring customers can easily redeem rewards may be more complex for organisations that have partnership programmes in place. It’s also crucial to test whether rewards benefits accrue properly. To begin with, when do you offer customers the opportunity to join your rewards program? Does the customer journey flow smoothly?

Loyalty 59

Loyalty How To Banking Airlines 59

CSM Magazine

JUNE 29, 2022

‘Confidence-Enabling Experiences: The Backbone of Strong Brand Relationships’ is a truly unmissable webinar, featuring insights from senior executives at Nationwide, IHG Hotels, First Horizon Bank & R/GA ! Discover how reward programs can be reworked to actually drive loyalty. Find out more here!

Hotels 52

Hotels Rewards Programs Banking Consumers 52

CSM Magazine

DECEMBER 10, 2021

The best VoE programs integrate a mix of employee surveys, active listening, and reward programs to both standardize and incentivize routine feedback that can help identify common pain points that take place across the full employee experience and remedy them before they create a turnover problem.

Customer Journeys 98

Customer Journeys Omni-Channel Employee Experience Employee Engagement 98

CSM Magazine

DECEMBER 19, 2022

These complement the available banking methods (including crypto) and enticing promotions and bonuses for new players. An extensive library of games works hand in hand with great deposit options, plenty of bonuses and promotions, and a fantastic rewards program titled the Betway Club.

Customer Service 52

Customer Service e-support Rewards Programs Entertainment 52

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. What is great about The Loyalty Magazine Awards is the willingness to share why each brand won their award or received special recognition – which allows us, as practitioners, to learn, and not just enjoy the gin fizz. Mastering customer data (finally).

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49