Banking, Magazine, Multi-Channel and Rewards Programs

Top 6 Loyalty Trends for 2020: digital transformation for an open future

Currency Alliance

NOVEMBER 14, 2019

Since customers are losing patience with brands that don’t recognize them as people, or enable consistent, multi-channel engagement, this priority remains over-arching in 2020. Nonetheless, the legacy loyalty points bank kept them from innovating more quickly. Brands reward more touchpoints to grow emotional loyalty.

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Leader’s vision: #1 loyalty driver for the modern brand

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments. References. [i] ii] [link].

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Top 6 Loyalty Trends for 2020: digital transformation for an open future

Leader’s vision: #1 loyalty driver for the modern brand

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