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Three Steps to a Winning B2B Customer Experience Plan

Totango

Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. Here, we’ll outline a strategic roadmap to developing a winning B2B customer experience strategy. First, we’ll take a look at what B2B customer experience is and why it’s an important priority.

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Introducing Customer Communities: Engage and Retain Customers to Build the Future of Your Business

Gainsight

Once seen as a support mechanism primarily for B2C enterprises, it’s now recognized as a pivotal strategy for fostering lasting success in B2B businesses and beyond. It unveils a roadmap, explaining how to seamlessly integrate a community into the heart of the Customer journey. Let’s take a closer look.

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Pillars of Customer Success

Amity

In a previous post we tackled the question of ‘what is customer success?’ ’ In case you didn’t read it, or need a refresher, our definition of Customer Success is proactive enablement. This is the high level 100,000 foot overview of what Customer Success means to us.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Whether you’re new to customer experience or seeking inspiration, this guide serves as your ultimate resource for exploring and delving deeper into this exciting field. more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g.

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The Laws of Community: How to Score in Business Through Community-Building

Gainsight

In the not-too-distant past, communities were primarily viewed as a way of scaling Support or reducing costs for B2C enterprise companies. With the rise of Subscription-based companies came a new business model founded on the idea of proactively supporting customers to achieve success. Content is the most important thing.

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How to Create a Great User Onboarding Experience That Leads to Product Adoption and Customer Success

ChurnZero

And I’m not only talking about desired outcome churn or low trial-to-paid conversion rate that occurs when new users abandon your platform before turning into customers. The Beginning of the Journey. Your user adoption journey starts long before users actually interact with your product or platform. Music on the go: Spotify.

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Why Your B2B Journey Mapping Effort Is Doomed To Fail

Gainsight

Post-it notes are everywhere, laying out our customer journey map. The journey map ends up sitting on a SharePoint somewhere, unshared and unused. The reality is, B2B customer journey mapping is uniquely tough. Is it to gain insight into customer loyalty trends across segments?