Designing a differentiated B2B experience – a 22 step challenge
ECXO
JUNE 11, 2023
But, many European firms still have a long way to go to reach the levels of CX maturity seen in B2C. Which metrics should you use to track to measure performance and demonstrate ROI? How do customers experience your brand – across touchpoints? What can we learn from B2C brands (with business customers)?
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