Alida

JULY 14, 2017

The PC giant long ago decided to sell through partners and retail channels too, but today some established brands are opting to experiment with their own direct-to-consumer (DTC) models. According to Nielsen, 90 percent of consumers would rather buy directly from a brand if they could. They have good reason. Just do it….directly.

Omni-Channel 147

Omni-Channel Consumers Examples Apparel 147

Forrester's Customer Insights

JUNE 25, 2021

Forrester’s latest Digital Go-To-Market Review evaluates 27 brands in the apparel and footwear sector to see how well they are positioned to thrive independently.

Apparel 49

Apparel Marketing Innovation Consumers 49

Hero Digital

DECEMBER 11, 2018

Brand loyalty is at an all-time low, but values-driven connections are tipping the scale for customers across generations. For younger consumers, an emotional CX strategy is even more important: 56% of Gen Z customers say that a fun in-store experience influences where they shop. Reassurance. Confidence.

Omni-Channel 42

Omni-Channel Connections Brands Healthcare 42

SmartMessage Blog

FEBRUARY 25, 2024

This strategy is particularly effective in today’s interconnected digital landscape, where collaborative efforts can significantly amplify marketing messages across various channels, creating a win-win situation for all parties involved and delivering enhanced value to consumers. What are The Benefits of Cross-Marketing?

Examples 52

Examples Marketing Automotive Fashion 52

BirdEye

MAY 3, 2023

And one of the first distinctions you’ll look for when choosing your channel is its ability to reach businesses versus consumers. For example, if you own a professional cleaning service, you might choose one marketing channel to target businesses and another to reach homeowners. Research also tells us that 69.6%

Marketing 98

Marketing B2C Social Media Multi-Channel 98

delighted

NOVEMBER 20, 2020

In the pre-internet days, department, warehouse, discount, big box, and mom-and-pop stores were where consumers would purchase goods for personal use. Retail is when a business sells a product or service to an individual consumer for personal use. Omnichannel retail makes products and services more accessible. What is retail?

Retail 70

Retail Customer Experience Omni-Channel Effort Score 70

Second to None

FEBRUARY 4, 2020

“More than half (51 percent) of grocery sales are digitally-influenced, according to a new survey report from Deloitte, “ The Grocery Digital Divide: How Consumer Products Companies Can Deliver on the New Digital Imperative.”. consumer products leader. What grocery consumers want: convenience, curation and integration.

Customer Journeys 48

Customer Journeys Retail Apparel Consumers 48