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Executives Leading a “Customers for Life” Culture—Customer Centricity

Verint

Many organizations today want to effectively embed the voice of the customer into daily activities—their effectiveness will largely depend on how well the senior executive team embraces the CX effort. In fact, if I had to select a single characteristic of a truly customer-centric company, this would be it.

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Back Office Falling Behind? Balance Customer Centricity and Efficiency

Verint

Customer experience is moving into the back office’s purview. Next-generation back offices balance customer centricity with operational efficiency,” states Minkara. The challenge is to build customer centricity while still balancing operational efficiencies.

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Breaking Down Silos for Customer Experience Management

ClearAction

Coordination among managers of various customer experience efforts is one of six success factors identified by the ClearAction CXM Best Practices Study. There is little, if any, coordination among these managers of customer experience in most companies. Related articles: 4 Customer Centric Culture Building Blocks.

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The State of Customer Journeys & CX: A Conversation with Diane Magers, Ian Golding and Dan Gingiss

Pointillist

Dan is also a keynote speaker, author of the book Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media, a host of the Experience This! The report compiled survey results of more than 1,150 CX, analytics, marketing and customer care professionals worldwide, across a variety of industries.

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3 Strategies to Create Empowered “CX Catalysts”—Employee Advocacy Is Not Enough

Verint

No matter how “e” or electronic your company, your employees need to be prepared and motivated to deliver the right experiences. Operational dashboards. BYOD (bring your own device) policies and mobile apps. KPI scorecards.

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Customer Visibility Drives Success For Plex Systems

Gainsight

Sanders explained to Nick and Ashvin how and why they adopted Gainsight: its tools, customer-centric ideology, and methodologies. “It’s We love to hear how companies are using our tools, implementing customer success processes to improve efficiency, enrich customer experience and relationships, and create retention through value.

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