Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Hybrid points programs.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

CSM Magazine

OCTOBER 4, 2023

We worked with a major airline to help update its loyalty scheme app and website. Gathering input from members of the airline’s rewards programmes, as well as competitors’ programmes, allowed the airline to understand where it could adjust language or visual components to more effectively communicate how the scheme worked.

Loyalty 59

Loyalty How To Banking Airlines 59

CSM Magazine

OCTOBER 18, 2023

Rewarding Loyalty Loyalty programs have long been a staple in various industries, serving as a bridge to foster stronger relationships with customers. Whether it’s frequent flyer miles from airlines or points accumulated from shopping at a favorite retail store, these programs aim to reward consistent patronage.

Customer Service 52

Customer Service Multi-Channel Loyalty Programs Social Media 52

Oracle

NOVEMBER 5, 2018

Organizations such as TÜV Rheinland, the airline Germania, the Parship ELITE Group, and Peugeot Citroën demonstrate how they optimize customer service via digital channels and excite their customers with first-class service. Loyalty programs as we know them will become obsolete.

Customer Experience 40

Customer Experience Hotels B2B Innovation 40

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. For a time, banks hoped that third-party CLO providers would help banks achieve their loyalty goals.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64