TechSee

SEPTEMBER 21, 2021

No longer are consumers watching news, entertainment, and sports over a limited number of channels at specifically scheduled times of the day. Consumer shift toward streaming content. In addition, cablecos can use their subscribers’ data to boost their advantage with advertisers. The cable industry is at a crossroads.

Self Service 41

Self Service Entertainment Advertising Return on Investment 41

Magellan Solutions

AUGUST 15, 2022

BUSINESS TO CONSUMER (B2C). B2C ecommerce businesses market their products directly to consumers. A B2C company conducts business directly with the consumer who will utilize the products in the end, as opposed to distributing them to an intermediary. CONSUMER TO CONSUMER (C2C). CONSUMER TO BUSINESS (C2B).

Trends 40

Trends B2C Ecommerce Government 40

C Space

OCTOBER 26, 2018

Marketing (and advertising) has a perfection problem. Just like how Nike decided to feature Colin Kaepernick as the face of their new advertising campaign, two years after he famously refused to stand for the US national anthem in protest of police brutality. Beauty in Imperfection. I’m going to stand by what I believe in.?.

Advertising 66

Advertising Retail Study Consumers 66