Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Hybrid points programs.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

JUNE 21, 2018

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. So in the context of the gongs now having been handed down, here’s a look out over loyalty marketing landscape: what makes a winning program now, and what new surprises might be in store for 2019.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

CSM Magazine

DECEMBER 9, 2019

In 2019, it is important for your eCommerce store to have a mobile app for iOS and Android. Through messages, the shop talks about promotions, sales or new products and can even communicate with a specific user or their group. Increase sales. Do you want additional sales? New audience. Develop a user-friendly mobile app.

Ecommerce 52

Ecommerce Sales e-support Guidelines 52

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

C Space

JULY 21, 2020

eBay’s total revenue in 2019 was over $10 billion. Motorway.co.uk , another used car marketplace, said it had enjoyed record sales of as much as £1.6m a day since it restarted sales with socially distanced collections in early May, almost a third higher than its previous peak just before the UK’s lockdown.

Brands 52

Brands Transportation Sales Innovation 52

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. We believe these trends will occupy most brands’ efforts during 2019. A great loyalty strategy runs in sync with the business and permeates virtually every customer-facing aspect. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64