2018 Retail Rewards Programs Technology 
Currency Alliance
DECEMBER 13, 2018
The Economist, November 2018. Reward programs still have an important part to play in this effort; but they are only part of the picture. Marketing teams, and technologies, becoming more deeply intertwined. Old-school loyalty technology firms shrinking, or dying out. 2018 saw a 14.2% Smarter budgeting.
Second to None
FEBRUARY 19, 2019
Loyalty and Rewards. Loyalty and reward programs are the bread and butter of brand experience. These programs will increase both customer engagement and brand loyalty. Mystery shopper programs and customer surveys are effective ways to gain valuable insights about your customers and their overall brand experience.
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Second to None
FEBRUARY 19, 2019
Loyalty and Rewards. Loyalty and reward programs are the bread and butter of brand experience. These programs will increase both customer engagement and brand loyalty. Mystery shopper programs and customer surveys are effective ways to gain valuable insights about your customers and their overall brand experience.
Currency Alliance
JUNE 11, 2019
A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v].
Currency Alliance
FEBRUARY 26, 2019
In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. But high implementation cost is no longer a constraint for loyalty programs, as the major loyalty technologies are now cloud-based (although not all embrace a low cost SaaS business model). For Retail. Age-related.
Currency Alliance
JUNE 19, 2019
The casual observer at last night’s ceremony (and the professional one alike) would have been struck by the many extraordinary, showpiece technological achievements which were made in the past year. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards.
Strativity
APRIL 27, 2023
The Post article was on the heels of articles from Restaurant Business (2018) and The New York Times (2017)—both asserting that there may be too many restaurants. Rigorous truth-seeking for breakthrough insights All too often restaurant brands stumble because they believe customer relationships can be solved primarily through technology.
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