Currency Alliance
JUNE 11, 2019
A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v].
ChurnZero
SEPTEMBER 21, 2018
You also send her a link to documentation that she can reference later on. 4 Customer Loyalty Trends to Follow in 2018 – Take these trends into account when building out your customer rewards programs. One of the other issues seems to be a problem with the initial configuration of the platform.
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Currency Alliance
DECEMBER 13, 2018
The Economist, November 2018. Reward programs still have an important part to play in this effort; but they are only part of the picture. The brands we reported on in 2018 have already proven it can be done – but they were only the beginning of a much brighter, more profitable future in loyalty marketing. 2018 saw a 14.2%
Currency Alliance
FEBRUARY 26, 2019
In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. Most of your customers are active in somebody else’s loyalty program.
Currency Alliance
JUNE 19, 2019
Vast sums of reward value were issued at a blanket rate of 1-3% – but because many of the points would never be redeemed, the projected cost was considered minimal. Customers who do not benefit from the rewards programs ultimately become skeptical of the brand and perceive zero utility from the points. References. [1]
Retently
MARCH 18, 2019
million users as of 2018, and the number is expected to grow to around 60.8 Consumers love Starbucks – even more since the company implemented its rewards program. Apparently, customer loyalty was so high that Starbucks’ program ended up holding more money than some banks. Airbnb Customer Retention.
Currency Alliance
NOVEMBER 14, 2019
Brands reward more touchpoints to grow emotional loyalty. Reward programs are changing, but they are not going away. To incentivize customers to progress through purchase funnels, brands are recognizing that additional touchpoints should be rewarded. Customers really appreciate snackable rewards. References. [i]
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