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4 Customer Experience Trends and Predictions for 2018

Oracle

On the horizon for 2018 is an increase in customer advisory boards, new job titles, and the next frontier of customer experience-related innovation management. Read on for four customer experience trends and 2018 predictions that will affect your customer experience strategy, and the technology behind them.

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Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected?

Currency Alliance

In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. Firstly, the level of investment.

Loyalty 45
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Consumer banking: money can’t buy loyalty

Currency Alliance

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. Rewards value rose 15% in Q3 2018 alone[vi]. Card attrition rates rose to 15% in 2018 from 10.5% Actually, they do. in 2017[vii].

Banking 40
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4 ways to maximise the value of your loyalty program

Currency Alliance

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

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50+ Customer Experience Statistics for 2020

ProProfs Chat

Customer Experience Drives Sales Statistics. Customer Experience ROI Statistics. Not only will you get to boost sales but also gain more loyal customers. In 2018, 51% of e-commerce brands offered same-day delivery, up from 16% in 2017. This will encourage them to return and help you make more sales.

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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59
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How to Evaluate Employees: A Performance Review Checklist

SurveySparrow

If you want to get better ROI, work engagement, and high employee retention, it’s crucial to provide constructive feedback. You can gather information about them to determine pay raises, employee benefits, loyalty programs, and layoffs. Don’t Google this fact. Take our word for it; it’s true.

How To 52