Currency Alliance
JUNE 11, 2019
A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. People are more likely to leave their spouse than their bank[ii], so it might seem that banks have no case to answer.
datastax
AUGUST 13, 2019
The banking and financial services sector has been on the front line of digital transformation— and as a result, banks have an incredible amount of customer data and transactional data on-hand. Many banks have put that data to good use and readily embraced data-driven applications to keep up with consumer demand.
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Currency Alliance
OCTOBER 12, 2021
Several airlines and hotel groups did win my preference because of their loyalty program. The Norwegian Rewards program, for example is so transparent that I can redeem my value whenever I want by applying the accumulated points to my next purchase. People often stay loyal to their banks for life. Vueling is similar.
Currency Alliance
DECEMBER 13, 2018
The Economist, November 2018. Reward programs still have an important part to play in this effort; but they are only part of the picture. The brands we reported on in 2018 have already proven it can be done – but they were only the beginning of a much brighter, more profitable future in loyalty marketing. 2018 saw a 14.2%
Currency Alliance
FEBRUARY 26, 2019
In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. The result will be the points bank feeding data directly into the enterprise CRM.
Currency Alliance
JUNE 19, 2019
The Dutch bank is one of the few remaining banks in the European Union that has held on to a loyalty program after interchange fees were slashed in 2017. Vast sums of reward value were issued at a blanket rate of 1-3% – but because many of the points would never be redeemed, the projected cost was considered minimal.
Currency Alliance
NOVEMBER 14, 2019
Nonetheless, the legacy loyalty points bank kept them from innovating more quickly. For large enterprises, embedded legacy points banks and rules engines continue to be the bottleneck to unleashing more personalized engagement. Brands reward more touchpoints to grow emotional loyalty.
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