Remove 2017 Remove Course Remove Innovation Remove Loyalty Programs
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5 Top Customer Service Articles for the Week of August 28, 2017

ShepHyken

Taking the time to read this is like attending a high-level graduate course. The Future of Customer Loyalty Programs – Now and for the Holidays by Timi Garai. Antavo) Online eCommerce giants are moving into the offline sphere and we’re seeing more and more innovative solutions based on Big Data. 24/7 Wall St.)

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Next-Generation Loyalty Marketing (for experts)

Currency Alliance

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

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5 Top Customer Service Articles for the Week of July 24, 2017

ShepHyken

Of course, those three words are good, but there is so much more to great customer service than just being nice. 5 Fresh Examples of Customer Experience Innovation by Blake Morgan. Martech Today) While it might seem easy to get consumers to sign up for your loyalty program, keeping them active and engaged is another story.

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5 Top Customer Service Articles for the Week of July 24, 2017

ShepHyken

Of course, those three words are good, but there is so much more to great customer service than just being nice. 5 Fresh Examples of Customer Experience Innovation by Blake Morgan. Martech Today) While it might seem easy to get consumers to sign up for your loyalty program, keeping them active and engaged is another story.

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Do Customer Experience Policies Empower Growth?

ClearAction

Southwest Airlines is an outstanding example of rising above industry norms, charting its own course, and vowing to win customers’ hearts and customers’ cash through policies that set them free. Exclusions, caveats, change fees, extensive fine print, loyalty program changes, warranty limitations, extra steps (hassles), long-term (e.g.

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Consumer banking: money can’t buy loyalty

Currency Alliance

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. in 2017[vii]. Economic cycles aside, though, the real problem is that it attracts entirely the wrong sort of customer.

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Implications of interchange fees for loyalty marketing

Currency Alliance

Of course, this has happened before in other jurisdictions. In 2017, legislation in the European Union reduced the interchange fee from 2-2.5% Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks.

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