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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Eliza (@eliza_jacobs) September 20, 2016. Vision Critical (@visioncritical) September 20, 2016. Amanda White (@iamAMLW) September 20, 2016.

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30 Digital Marketing Trends You Can’t Ignore in 2020

Fox Metrics

76% of respondents of the Adobe 2016 Digital Trends Report think that marketing has changed more in the last two years, than the previous fifty. It’s not unusual for a customer to find products on social media, visit your website to get more information about the product and then make the purchase in the physical store.

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30 Digital Marketing Trends You Can’t Ignore in 2020

Fox Metrics

76% of respondents of the Adobe 2016 Digital Trends Report think that marketing has changed more in the last two years, than the previous fifty. It’s not unusual for a customer to find products on social media, visit your website to get more information about the product and then make the purchase in the physical store.

Trends 64
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40+ Live Chat Statistics for 2020

ProProfs Chat

User Experience Live Chat Statistics. Forrester claims a rise of 24% in chat usage. That’s because every company today understands that customers would only return if their experience with the brand has been delightful. . 305% ROI from sales chat with a payback period of 6 months (when using paid chat services).

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Power up your digital marketing: The game-changing guide

BirdEye

From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before. Channels: Inbound marketing primarily utilizes content marketing, blogs, and social media.

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Innovations in Performance Management: Verint’s Workforce Optimization

Natalie Petouhof

Armed with a brand new user experience and analytics, this latest release includes innovations in performance management to help organizations gain even greater insight into how employees are performing, how well goals are being met and how to better engage and take action on these insights.

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What is Customer Experience? 19 Industry Experts Weigh In:

Storyminers

[originally posted on the User Testing Blog 3/06/2016 by Spencer Lanoue ]. Investing in customer experience drives revenue growth and increases customer loyalty. According to Gartner , customer experience will be the main battleground for competing companies over the next two years. ROI is simple $’s and cents.

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