Beyond Philosophy

FEBRUARY 27, 2017

Hotel giant Hilton recently dropped the H from its rewards program , replacing the linguistically puzzling Hilton HHonors with an easier to pronounce version, Hilton Honors. The new rewards program will be the first in the industry to allow members to combine points and money for a hotel visit. I like these changes.

Rewards Programs 60

Rewards Programs Hotels Travel Chief Customer Officer 60

Beyond Philosophy

NOVEMBER 7, 2016

Each program targets specific team fans and celebrates that connection with a reward. Dunkin’ Donuts gives DD Perks® rewards program members coffee for $.87 They have each partnered with a sports franchise in a brilliant play to boost the emotional engagement with the team’s fans. Best of all, it works.

Sports 167

Sports Effort Score Rewards Programs Transportation 167

BirdEye

JULY 5, 2023

Boost customer retention – Engaged and connected customers grow into loyal patrons and this improves the overall customer retention rate of your business. It requires the business to connect with the customer at all stages of the customer journey. Spotify With the data of some 523.9

Examples 98

Examples Strategy Marketing Social Media 98

Bold360

APRIL 27, 2017

The Qubit Future of Travel Report 2016 shows that investing in customer satisfaction can be equally as important as competing on price points. Many businesses in the travel industry have tried out loyalty schemes and reward programs with varied success. But is it really all about the dollars and sense?

Tourism 56

Tourism Travel Customer Service e-support 56

West Monroe

JULY 24, 2017

For details see Christl and Spiekermann 2016 (p. With the institution of loyalty reward programs, the collection of purchase/transaction data took off. Inappropriate use of data can and will alienate customers if it is intrusive and doesn’t connect. Analyzing Facebook likes, phone data, and typing patterns.

Data 51

Data Marketing CRM Advertising 51

BirdEye

MAY 31, 2023

T-Mobile In 2016, T-Mobile initiated its “Stock Up” program in which customers could earn a share in the company by being a subscriber and by referring new customers. By offering such a substantial reward, the company revolutionized the referral program and grew faster than before.

Strategy 52

Strategy Marketing Social Media Rewards Programs 52

Strativity

APRIL 27, 2023

recently released an analysis of what drives overall restaurant brand value, reviewing data from 2016-2021 for 55 restaurant chain brands. Key Actions for Connecting Insights: Market Sizing Occasions Mapping Attitude & Segment Mapping Opportunity Framing Awareness Modeling 2. McKinsey and Co.

Strategy 52

Strategy e-support Roadmap Customer relationships 52