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Can personal customer service survive in a digital world?

Service Untitled

While the digital realm can indeed help all of us to buy smarter, perform better, and be better educated, can it ever replace a human at the hub of customer service? From the moment a customer walks through the door, the way he is treated beyond what is expected still makes the difference. Treat the customer with respect.

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Customers not feeling “a little love back from Starbucks”

Service Untitled

Stabucks UK has a lot of unhappy customers today after the company decided to change the terms of their loyalty program. Now it seems that Facebook is buzzing with caffeinated complaints because of the changes as consumers post everything from their disappointments to threats of shredding their loyalty cards.

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Interview with Steve Hoban, Master Loyalty Marketer

Currency Alliance

Chuck Ehredt sat down with Steve Hoban, who recently returned to the UK after spending 11 years working for Pick n Pay in South Africa, to discuss brand collaboration in loyalty schemes. In such a context, the extra value that a loyalty program can deliver to customers was probably meaningful to many people.

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Providing the customer service that your customers deserve

Service Untitled

It makes research convenient and allows us to compare prices, services, and even to formulate questions we want answered by one of the many providers out there, but what about an organization’s customer service? Here are some time tested suggestions: Business contact : Customers have grown weary of voicemail and automated responses.

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How to Turn Social Media Customer Service into a Marketing Strategy

ShepHyken

Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Dan Gingiss started the Social Customer Care Track and interest has grown exponentially. Social Media Changes Customer Service. Happy customers tell an average of 6.

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A Guide to Retention Marketing

SmartKarrot

Retention marketing is so effective that SEMRush states that a loyal customer usually spends 67 percent in their 31st-36th month on a brand rather than in the first six months of use. Retention Marketing is a form of marketing strategy that targets existing customers and keeps them connected to the business.

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In loyalty, entrepreneurial leaders will win

Currency Alliance

A few years ago, we interviewed Steve Hoban , who launched the Smart Shopper loyalty scheme for South Africa’s Pick ‘n’ Pay grocery chain back in 2011. Such a simple program quickly revealed invaluable insight into the customer and opened a whole new channel of communication across email, SMS and good old post!

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