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Your Ultimate Guide to Brand Perception

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The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you? Wondering how to live up to the expectations of your customers as shown in the statistics above?

Brands 111
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Leveraging NPS to Drive Revenue and ROI

SurveySensum

Now, according to Bain & Company, if Dell could turn only 2-8% of those unhappy customers into satisfied ones, they could have boosted their annual revenue by $167 million. This demonstrates that by reducing customer churn and enhancing overall customer relationships, companies can save lost revenue and boost customer spending.

NPS 52