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4 out of 5 organizations have not increased their customer satisfaction since 2010!

Beyond Philosophy

I’ve followed the American Customer Satisfaction Institute (ACSI) results since I started Beyond Philosophy in 2002. When you consider all the resources organizations and individuals have put into customer experience and the voice of the customer, I wonder… was it worth it? Guess what?

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How to Create Unbreakable Brand Loyalty through Emotional Connection

Beyond Philosophy

As part of this exercise, choosing an emotion that drives value for your customers is essential. In 2005, my fieldwork revealed 20 emotions that drive or destroy value in a Customer Experience. Value means you get a return, which could mean increases in revenue, profitability, customer satisfaction, or decreases in costs.

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Leveraging NPS to Drive Revenue and ROI

SurveySensum

This small case study shows that when companies move beyond the traditional customer satisfaction metric and rigorously measure NPS , they can find ways to make customers happier, which, in turn, can lead to increased revenue. Yet most businesses struggle to move beyond measuring their NPS.

NPS 52
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Why Too Many Organizations Do Not Take Customer Complaints Seriously

Beyond Philosophy

My second book was Revolutionize Your Customer Experience (Palgrave MacMillan, 2005), about customer-centricity. As I mentioned, Christine should figure out why they do not take the Voice of Customer seriously. For me, the answer to this is in measurement . That’s because what gets measured gets done.

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Expert commentary: Closing the CX Gap between Customer Expectations and Business Reality

Comm100

Gathering operational data is essential to gain insights on what is valuable and irritating to customers and should be done throughout customer service operations. AI helps gain the former by collecting real-time customer feedback and analyzing the intent behind the words.

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Data Science Reveals 3 Problems with the NPS Dogma

Bob Hayes

Third, the NPS is insufficient in measuring the multidimensional nature of customer loyalty. Looking at the personal computer industry, they found that satisfaction is just as good as the NPS at predicting growth. Still, other researchers (Morgan & Rego, 2006) have shown that other conventional loyalty measures (e.g.,

NPS 89
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‘Social listening’ can help businesses become more effective

Service Untitled

Through Facebook and Twitter, conversations can be measured to help attract new customers, and ultimately these customers can become advocates helping our businesses to grow. More to customer loyalty than just having a great product Most of us take great pride in the excellent products.