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Time Inc. Acquires MySpace: It’s All A bout the Customer Data

Natalie Petouhof

News Corp bought Myspace for $580 million back in 2005. First-party data is considered the best when it comes to advertising online. What was key was the registration data that led to Viant launching its Advertising Cloud in 2014, which contains an “identity-management platform.” So why would Time Inc do that?

Data 40
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The Future of Work: How Companies Are Building Cultures Worker’s Love #nytnewwork

Natalie Petouhof

I’ve written return on investment models for the value of human capital. Prior to joining YouTube in February 2014, Wojcicki was senior vice president of advertising and commerce at Google, where she oversaw the design and engineering of AdWords, AdSense, DoubleClick and Google Analytics. So Who Are Some of The Speakers?

Culture 40
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AWS Celebrates 5 Years of Innovation with Amazon SageMaker

AWS Machine Learning

In just 5 years, tens of thousands of customers have tapped Amazon SageMaker to create millions of models, train models with billions of parameters, and generate hundreds of billions of monthly predictions. With Amazon SageMaker, customers can reduce training times from hours to minutes with optimized infrastructure.