Natalie Petouhof

FEBRUARY 11, 2016

News Corp bought Myspace for $580 million back in 2005. First-party data is considered the best when it comes to advertising online. What was key was the registration data that led to Viant launching its Advertising Cloud in 2014, which contains an “identity-management platform.” So why would Time Inc do that?

Data 40

Data Advertising Social Media Return on Investment 40

Natalie Petouhof

MARCH 6, 2017

I’ve written return on investment models for the value of human capital. Prior to joining YouTube in February 2014, Wojcicki was senior vice president of advertising and commerce at Google, where she oversaw the design and engineering of AdWords, AdSense, DoubleClick and Google Analytics.

Culture 40

Culture Company Competitive Advantage Conference 40

AWS Machine Learning

OCTOBER 26, 2022

We’re continually seeking solid AI-based solutions that deliver a long-term positive return on investment,” said Danilo Tommasina, Director of Engineering at Thomson Reuters Labs. Before Amazon SageMaker, he worked on building Amazon.com’s advertising systems and automated pricing technology. About the Author.

Innovation 97

Innovation Training Data Technology 97