article thumbnail

Nielsen’s Lynda Clarizio shares her perspective on the evolving media landscape

Alida

Lynda Clarizio has seen the world of advertising evolve from several vantage points thanks to a varied career that goes back to the early days of the commercial Internet. Clarizio has spent the 15 years as a successful executive in the media industry growing and scaling advertising businesses. Now president of U.S.

article thumbnail

Prepare data faster with PySpark and Altair code snippets in Amazon SageMaker Data Wrangler

AWS Machine Learning

The feature engineering capability has over 300 built-in transforms and can perform custom transformations using either Python, PySpark, or Spark SQL runtime. For custom visualizations and transforms, Data Wrangler now provides example code snippets for common types of visualizations and transforms. difference(cols). mark_rect().encode(

Data 76
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Black Friday vs Cyber Monday Social Sentiment

NetBase

The advertisements naming the day started in the 1960s and “after the police officers linked Black Friday to the chaos in Philadelphia, the shopping craze became more widespread in the 1970s and 1980s, with shops attracting huge crowds.”. In 2005, Cyber Monday entered the online fray. In 2005, Cyber Monday entered the online fray.

article thumbnail

Black Friday vs Cyber Monday Social Sentiment

NetBase

The advertisements naming the day started in the 1960s and “after the police officers linked Black Friday to the chaos in Philadelphia, the shopping craze became more widespread in the 1970s and 1980s, with shops attracting huge crowds.”. In 2005, Cyber Monday entered the online fray. In 2005, Cyber Monday entered the online fray.

article thumbnail

From Gen Z to the Silent Generation: How Consumers Are Tackling Holiday Shopping This Year

Oracle

The rise of the online holiday shopping experience even lead to the introduction of Cyber Monday –Black Friday’s digital counterpart–in 2005. This group of consumers doesn’t even so much as glance at traditional advertisements when shopping.

article thumbnail

Time Inc. Acquires MySpace: It’s All A bout the Customer Data

Natalie Petouhof

News Corp bought Myspace for $580 million back in 2005. First-party data is considered the best when it comes to advertising online. What was key was the registration data that led to Viant launching its Advertising Cloud in 2014, which contains an “identity-management platform.” So why would Time Inc do that?

Data 40
article thumbnail

‘Social listening’ can help businesses become more effective

Service Untitled

Through Facebook and Twitter, conversations can be measured to help attract new customers, and ultimately these customers can become advocates helping our businesses to grow. Michael Dell’s “direct-to customer-heritage” starts with training. Can personal customer service survive in a digital world?