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Part 3: B2B Customer Support Transformation Imperatives

Team Support

This blog series aims to break down the main principles of the new comprehensive study of the Support industry that is now available for download. Part 1 explores the transition of support from a reactive transactional model to a more proactive and preventive approach. of companies offer both phone and electronic channels for support.

B2B 64
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CX vs. UX: The Yin and Yang of Customer Loyalty

InteractionMetrics

CX vs. UX: A Deep Dive UX focuses on an individual user’s interactions with products and websites. An e-commerce site with bold checkout buttons and a simple shopping cart icon demonstrates the fundamentals of good UX design. Customers began to expect intentional, planned, and positive interactions with technology.

Loyalty 52
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Partners

Optimove

Dynamic Messaging’s unique marketing platform has been delivering personalized Interactive Voice Messaging for effective customer conversion and retention since 2011. Flow’s global e-commerce platform enables retailers to sell products internationally, by simplifying the international ecommerce process.

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Cultivating a Culture of Open Communication

Qualtrics

1 This may be a direct report trusting in their manager to provide them with support on a highly visible stretch project or senior leader trusting in an R&D team to deliver product enhancements in time for launch. As trust begins to grow, stronger relationships are also cultivated with the support of open and honest communication.

Culture 26
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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

At Storyminers, we are grateful for the acknowledgement, and we realize the real credit goes to the professionals on the front lines of the daily challenge to win support for the ideas that will positively change companies and deliver more value to customers. She has served clients as an independent consulting partner since 2004.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

At Storyminers, we are grateful for the acknowledgement, and we realize the real credit goes to the professionals on the front lines of the daily challenge to win support for the ideas that will positively change companies and deliver more value to customers. She has served clients as an independent consulting partner since 2004.

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Customer Experience Is Either Everybody’s Business, or Nobody’s Business

CX University

Businesses that have maintained an above-average American Customer Satisfaction Index (ASCI) in their industry for the ten years between 2004 and 2014, have delivered 400% the returns to shareholders as those with average scores (McKinsey, Putting customer experience at the heart of next-generation operating models).