Find, Win, Keep: A simple customer centric business strategy
ijgolding
JULY 27, 2016
When you consider I left GE in 2004 – over twelve years ago, that is an impressive fact. Whether it be a B2B or B2C environment, increasing sales is always very high up on the agenda – and so it should be. The world has changed enormously in 12 years – but some of the most powerful business techniques have not.
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