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Find, Win, Keep: A simple customer centric business strategy

ijgolding

When you consider I left GE in 2004 – over twelve years ago, that is an impressive fact. Whether it be a B2B or B2C environment, increasing sales is always very high up on the agenda – and so it should be. The world has changed enormously in 12 years – but some of the most powerful business techniques have not.

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Why Should You Care About Customer Experience?

Feedbackly

Looking at Google’s search trends since 2004, we can see a steady increase in search popularity with a slight exponential curve – indicating that the interest will continue to grow more every year. Expectations for B2C as well as B2B customers. For good reason too. And companies are taking note. And can we blame them?

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Comprehensive Guide to Lead Generation

Magellan Solutions

And there are two types of lead generation : B2B and B2C. Whereas, B2C (Business to Customer) deals with getting the information of customers or consumers to make a sale. Every marketer has to deal with b2c lead generation and b2b lead generation at some point. . It’s now the task of the sales team to connect with your prospect.