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“Empathy in Action”? offers a modern playbook for delivering customer experience (CX)

Natalie Petouhof

My path to a CX career started in 2001 at Peppers & Rogers Group. Their first book The One-to-One-Future (1993) described the approach of businesses nurturing relationships with each customer by collaborating with them and differentiating them. Original Article by Mila D’Antonio.

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Here’s Why Your Customer Success Strategy Needs Data Science

Gainsight

All over the world, companies are using data science to cultivate a healthy customer base. Let’s go on a quick journey to explore three major components of a holistic data science strategy and how these can improve your Customer Success strategies. The Limit Does Not Exist…Yet.

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CS in Conversation: Focus on Adoption to Demonstrate the Need for Customer Success

Amity

Amity: You were a pioneer in the Customer Success – how did you break ground? By early 2001, we had enough customers that we realized we needed someone to help manage the customer base. We were in an emerging market and our customers weren’t really sure what to do with the product that was put in front of them.

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Customer-Centric Voice of the Customer

ClearAction

Unless you’re acting on the insights in ways that help your whole customer base benefit now and in the future, you’re likely expending a lot of energy and resources without moving the needle significantly. VoC ROI is highest when you’re using it to guide prevention of issue recurrence for all customers.

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Lesson #5: You've Got To Know And Use NPS, Even If You Don't Like It

PeopleMetrics

An important metric in any successful VoC program is NPS , or Net Promoter Score. It’s important to keep in mind that NPS is a straightforward question that measures your overall relationship with your customer based on the bundle of experiences they have had with you over time. NPS is not a flawless metric.

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