Remove 2001 Remove Customer Base Remove Innovation Remove Metrics
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“Empathy in Action”? offers a modern playbook for delivering customer experience (CX)

Natalie Petouhof

My path to a CX career started in 2001 at Peppers & Rogers Group. Their first book The One-to-One-Future (1993) described the approach of businesses nurturing relationships with each customer by collaborating with them and differentiating them. Original Article by Mila D’Antonio.

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Customer-Centric Voice of the Customer

ClearAction

Unless you’re acting on the insights in ways that help your whole customer base benefit now and in the future, you’re likely expending a lot of energy and resources without moving the needle significantly. VoC ROI is highest when you’re using it to guide prevention of issue recurrence for all customers.

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CS in Conversation: Focus on Adoption to Demonstrate the Need for Customer Success

Amity

Amity: You were a pioneer in the Customer Success – how did you break ground? By early 2001, we had enough customers that we realized we needed someone to help manage the customer base. We were in an emerging market and our customers weren’t really sure what to do with the product that was put in front of them.