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Lesson #5: You've Got To Know And Use NPS, Even If You Don't Like It

PeopleMetrics

An important metric in any successful VoC program is NPS , or Net Promoter Score. It’s important to keep in mind that NPS is a straightforward question that measures your overall relationship with your customer based on the bundle of experiences they have had with you over time. NPS is not a flawless metric.

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“Empathy in Action”? offers a modern playbook for delivering customer experience (CX)

Natalie Petouhof

My path to a CX career started in 2001 at Peppers & Rogers Group. Their first book The One-to-One-Future (1993) described the approach of businesses nurturing relationships with each customer by collaborating with them and differentiating them. Original Article by Mila D’Antonio.

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Here’s Why Your Customer Success Strategy Needs Data Science

Gainsight

All over the world, companies are using data science to cultivate a healthy customer base. Let’s go on a quick journey to explore three major components of a holistic data science strategy and how these can improve your Customer Success strategies. The Limit Does Not Exist…Yet. developer acumen to deliver them.

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CS in Conversation: Focus on Adoption to Demonstrate the Need for Customer Success

Amity

Fifty-eight years ago, from 1956 to 1961, the Journal of Marketing published a series of short biographical profiles under the heading “Pioneers in Marketing”. Amity: You were a pioneer in the Customer Success – how did you break ground? I recognized that in SaaS you had to have a more pervasive accountability to the customer.