CSM Magazine

DECEMBER 22, 2022

But the difference today is that there are more and more of them being built, to the pleasure of consumers who are adopting them willingly. Here is a quick glance into B2C marketplaces and the reasons why consumers prefer them to physical stores. What is a B2C Marketplace?

B2C 52

B2C Consumers Transportation B2B 52

Experience Investigators by 360Connext

NOVEMBER 2, 2021

You’ll notice I didn’t call this a consumer persona or a buyer persona. In business-to-consumer (B2C) organizations, customer personas are typically about the main shopper or buyer of the product. But what are they, really? How are they created? That’s what we’ll tackle today. What is a Customer Persona?

Customer Journeys 375

Customer Journeys Culture B2B B2C 375

Gainsight

OCTOBER 3, 2019

In the past, a small number of behemoths dominated the market, but today, innovative brands of all sizes are competing in this large and dynamic marketplace. And yet, many B2B brands struggle to provide the frictionless experience consumers have come to expect from B2C brands. Why is this company relevant to me?

B2B 55

B2B Company Customer Experience Marketing 55

InMoment XI

JANUARY 9, 2024

Why is B2B CX Important? How Does the B2B Customer Experience Differ from B2C? B2B CX strategies are often inspired by best practices in B2C customer experience management. The B2B customer experience is a crucial aspect of building and maintaining successful and long-lasting relationships in the business world.

B2B 551

B2B Self Service Customer Experience Customer Journeys 551

Hero Digital

APRIL 8, 2020

Why would anyone go back to buying a car “the old way” when they could have this type of experience all the time? From frequent handwashing and videoconferencing to elearning and ordering essential supplies online, we have all adopted many new habits that get us through our daily pandemic routines. A hard reset on what’s valuable.

Banking 104

Banking B2C Healthcare Financial 104

Currency Alliance

OCTOBER 12, 2020

And it does not matter if you are B2C, B2B, or B2B2C. Rather, I will explain why the industry is changing and why your company needs to collaborate with complementary brands in order to double or even triple engagement with customers. About three years ago, I was flying from Barcelona to New York on United Airlines.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

CX Journey

JANUARY 27, 2015

We often hear customer experience professionals talk about the fact that there''s a great emphasis to - and a greater return if we - focus our efforts on the customer experience for B2C companies. While the two are different, to some degree, what do B2C and B2B companies have in common? I disagree. Customers have the power.

B2C 80

B2C B2B Voice of Customer Innovation 80