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The #1 Reason Most Voice-of-Customer (VoC) Data Are Wasted

Stella Connect

Your voice-of-customer (VoC) data collection program is an engine. The most efficient VoC programs grow revenue by way of service improvements and innovations that strengthen customer loyalty. Why are so many customer feedback programs so inefficient? Let’s talk like engineers for a minute.

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What is a feedback loop and how does it work?

Thematic

If you're learning about analyzing customer feedback and voice of customer , then it won't be long before you come across the term 'feedback loop' This post breaks down what a feedback loop is, why it's an essential part of customer experience, and how to ensure success when implementing one in your own work.

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5 Top Customer Service Articles for the Week of May 13, 2019

ShepHyken

My Comment: Just as it takes more than just good customer service to keep a customer coming back, a bad customer experience may not cause you to lose customers, either. Counter-intuitive as that may seem, the author is making the case that companies who deliver poor customer service are “most profitable.”

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Why Loyal Employees Are Your Most Valuable Asset

Second to None

Customer loyalty is a term that’s thrown around a lot, but what about employee loyalty? It’s easy to forget the important role your employees play in enhancing sales and attracting new customers, but when you nurture loyalty in the people that work for you, you’ll start to see some incredible benefits for everyone involved.

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Pizza Brands Are Using Mystery Shopping To Measure Compliance To Brand Standards

Second to None

Many brands use a franchisee-model that puts the responsibility in the hands of the store-owners, but ultimately it is the brand that will take on the negative perception caused by inattentive waiters, poor customer service and long wait times.

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Three Types of CS Representatives That Drive Customers Away

Second to None

In customer service, there is a right way to do things—and a wrong way. Your customer service team is the front-line, directly interacting with consumers. Their role is highly influential over your brand’s reputation and customer loyalty. 1] [link]. [2] 2] [link]. [3] 3] [link]. [4]

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The B2B SaaS Customer Journey: Surveys for every stage

SurveySensum

You need to ask those questions at the right time throughout the customer life cycle. For any B2B SaaS company that is starting its Voice of Customer program, the customer journey is the first step to understand your customers. Click here to know more about customer effort score. NPS Survey.