article thumbnail

Euro 2024: 5 Tips for A 5-Star Marketing Plan 

Optimove

See the difference control groups make in this guide Download Now Why it Matters: With past major sporting events yielding double the revenue compared to the off-season, the Euro 2024 is a marketer’s golden ticket to success and presents a significant opportunity for operators worldwide.

Tips 52
article thumbnail

Marketing predictions CMOs need to consider in 2018

Alida

Experts predict marketers will bring martech and adtech together and deploy it in-house to create more seamless customer experiences across touchpoints and channels, while also meeting the demand for transparency across various levels within business. Rather, it’s about creating a better fluid multi-channel and multi-platform experience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Measuring Retention and Marketing ROI

SuiteCX

Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy. Self-selection bias; this is the big loyalty program measurement challenge.

ROI 100
article thumbnail

Measuring Retention and Marketing ROI

SuiteCX

Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy. Self-selection bias; this is the big loyalty program measurement challenge.

ROI 100
article thumbnail

Reach Your Goaaaaaaallllls: 5 Tips to Build a Winning World Cup Marketing Plan

Optimove

We’ll also touch on ways to maximize your marketing activities by using mobile and email channels. In years without a big sporting event, you’ll mostly find the player type breakdown (see pie chart below) skewed more in the Active Players’ direction. Our first tip? Why should you listen to us though? Example of big event calendar.

Tips 52
article thumbnail

Reach Your Goaaaaaaallllls: 5 Tips to Build a Winning World Cup Marketing Plan

Optimove

We’ll also touch on ways to maximize your marketing activities by using mobile and email channels. In years without a big sporting event, you’ll mostly find the player type breakdown (see pie chart below) skewed more in the Active Players’ direction. Our first tip? Why should you listen to us though? Example of big event calendar.

Tips 10
article thumbnail

How to Build Client Relationships Digitally: 14 Pro Tips

Totango

The wide variety of channels involved in SaaS customer exchanges and the multi-faceted levels of decision-makers who may be involved make digital client interactions and relationships highly complex. One application of this strategy is using the communication channels your customers prefer. Reach Customers Where They Are.

Tips 105