OpinionLab

MARCH 12, 2015

When people hear the phrase “Voice of Customer” (VOC) they instantly think of surveys and comment cards deployed on their website. The problem is: if you think VOC as merely a provider of customer opinions, you are missing the real value of the technology. Customer Experience Management. Immediate Action. Final Thoughts.

Voice of Customer 68

Voice of Customer Multi-Channel Feedback Hotels 68

CSM Magazine

NOVEMBER 18, 2022

Start by listening to the voices of your customers. Establish a Voice of Customer (VoC) program or improve the one you have. Voice of customer (VoC) means that an organization listens to its customers’ feedback across experiences to understand and then address their needs. What is VoC?

ROI 52

ROI Touchpoint Voice of Customer Consumers 52

Think Customers

DECEMBER 13, 2021

Fast forward to 2022—successful brands who continue to grow, innovate, and advance in the digital space need to answer the question: Are we sticking to the human side of the experience? Are we keeping our CX vows to customers and employees? How can data be used to iterate and adjust your customer experience over time?

Customer Journeys 52

Customer Journeys Roadmap Metrics Strategy 52

SuiteCX

MARCH 31, 2015

Governance is focused on enhanced data, process innovation and new customer metrics. Center of excellence managed by Cust Exp person from BU Decentralized Journey Governance Dispersed groups working on journey mapping. No common tools or process. Level of maturity.

Customer Journeys 100

Customer Journeys Government CEM Omni-Channel 100

CX Journey

NOVEMBER 6, 2014

Who on your team has time to roadmap and communicate your customer experience vision and execute the comprehensive VoC strategy to inform that plan? Are people in your organization feeling innovative or fearful? A vendor can also assist with an ROI model that helps justify your CX budget. Is budget scarce or plentiful?

Hotels 171

Hotels Consulting Culture Chief Customer Officer 171

Waypoint Group

AUGUST 1, 2018

then your customer feedback program ought to go well beyond just measuring Net Promoter Score (NPS) / customer sentiment and instead be oriented to capture the voice-of-customer. High-growth companies have created sections in their website to showcase their customer listening. Leverage the H-E-A-R framework.

Loyalty 56

Loyalty Net Promoter Score Connections e-support 56

Alida

NOVEMBER 8, 2017

She joins Vision Critical with more than 14 years’ experience in driving customer experience programs, delivering successful initiatives and aligning departmental silos around the voice of customers. Vision Critical’s mission is to enable our customers to become more customer centric by building stronger relationships.

Chief Customer Officer 50

Chief Customer Officer Customer Centricity Strategy Leadership 50