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What to Measure for Product-Led Growth

Gainsight

User paths can help product leaders and managers see where users are running into friction. Using a Net Promoter Score (NPS), for example, to measure overall sentiment can help inform retention efforts. Translating these scores to action by improving common issues can improve your NPS and overall outcomes.

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23 market research thought leaders to follow on Twitter

Qualtrics

He’s a frequent writer and speaker on trends, leadership and performance management, and he has directed thousands of surveys examining consumer trends and citizen behavior. Follow Ben for curated content on leadership and performance management. ( @benatipsosmori ).

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Why Customer Service is Important to Businesses: Top 5 Reasons

ProProfs Chat

To make customer service worse, British Airways replied something straight out of things that you should never say on “Twitter handbook” . Ritz empowers every staff member, right from housekeeping to management. Why will your employees, if poorly managed, bother to deliver great customer service? credo statement.

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Brand Management: What’s Customer Experience Got to Do with it?

ImprintCX Articles

The lack of processes is usually because of a misconception that brand management is a “marketing” thing and that marketing is considered a profit center, while CX is perceived as a tactical function and treated as a cost center. In fact, brand management and CX are two sides of the same coin.

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Customer experience maturity: The 5 pillars to know when evaluating your program

delighted

To add to these challenges, educational tools like handbooks, seminars, and models that explain how to grow a CX program, or assess your customer experience maturity, don’t really exist. So where does the manager of a CX program start? Expanding and scaling. What features are being requested that we don’t currently offer?

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

Brenda Lynn Dichoso – Head of Customer Experience Performance Management at PT Smartfren Telecom. Brenda Lynn Dichoso is a customer experience executive with direct vertical market experience in designing, implementing, and managing complex customer care operations in a telecom set-up. LinkedIn : [link]. Website : [link].