ShepHyken

MAY 26, 2023

This week, we feature an article by Zsuzsa Kecsmar, CMO and Head of Partnerships of Antavo , a software company that manages brand loyalty and retention programs. She writes about next-generation loyalty programs and how they can enhance customer experience.

Loyalty Programs 62

Loyalty Programs Loyalty Gamification Customer Experience 62

SurveySparrow

FEBRUARY 22, 2024

Now, the next hurdle is finding the apt tool or software to help with retention. Let’s start by understanding the key features a customer retention software must have. Integration capabilities allow you to connect your retention software with your CRM, email marketing tool, e-commerce system, and more. Which should you take?

Customer Retention 52

Customer Retention Software Gamification e-support 52

ProProfs Chat

SEPTEMBER 9, 2020

If you find yourself sharing the same concern frequently, then you need to build a customer loyalty program. But with the awesome customer loyalty programs in place, they’ve successfully ensured that customers return to their store to make a purchase and earn more points. What is a Customer Loyalty Program?

Loyalty Programs 96

Loyalty Programs Loyalty Net Promoter Score Gamification 96

BirdEye

NOVEMBER 20, 2023

Thanks to smart referral marketing software tools, it’s now easy to implement referral programs that drive results. In this blog post, we’ve listed out 20 best referral marketing software tools to level up your referral game. Thus, referral software makes the entire process easy and mutually beneficial.

Software 63

Software Marketing Multi-Channel e-support 63

LoyaltyPlus

AUGUST 22, 2018

A key challenge in today’s market is to continuously focus on customer experience and the ability to direct, or influence user behaviour to build “enterprise loyalty”, which means – being able to successfully influence emotional behaviour to obtain complete customer retention and attract new customers.

Gamification 53

Gamification CRM Loyalty Programs Touchpoint 53

Beyond Philosophy

JUNE 11, 2015

Several years ago, one executive of a game design firm defined gamification as “a loyalty program on steroids, functional software that looks and plays like a game and a real world activity with feedback and challenges.” This example is consistent with some overall gamification trends.

Gamification 60

Gamification Loyalty Programs Loyalty Consumers 60

SurveySensum

SEPTEMBER 21, 2023

In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. You can calculate the customer retention rate by following this formula: For instance , at the beginning of the year, your subscription-based software company had 1,000 customers (CS). So, how to do it?

Customer Retention 52

Customer Retention Strategy Gamification Loyalty Programs 52