ShepHyken

MAY 26, 2023

This week, we feature an article by Zsuzsa Kecsmar, CMO and Head of Partnerships of Antavo , a software company that manages brand loyalty and retention programs. She writes about next-generation loyalty programs and how they can enhance customer experience.

Loyalty Programs 62

Loyalty Programs Loyalty Gamification Customer Experience 62

SurveySparrow

FEBRUARY 22, 2024

Now, the next hurdle is finding the apt tool or software to help with retention. Let’s start by understanding the key features a customer retention software must have. Integration capabilities allow you to connect your retention software with your CRM, email marketing tool, e-commerce system, and more.

Customer Retention 52

Customer Retention Software Gamification e-support 52

BirdEye

NOVEMBER 20, 2023

Thanks to smart referral marketing software tools, it’s now easy to implement referral programs that drive results. In this blog post, we’ve listed out 20 best referral marketing software tools to level up your referral game. Thus, referral software makes the entire process easy and mutually beneficial.

Software 62

Software Marketing Multi-Channel e-support 62

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

MAY 20, 2024

Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.

Banking 52

Banking Loyalty Loyalty Programs Ecommerce 52

Retently

APRIL 18, 2024

It’s a cost-effective way for companies looking to harness customer insights. Comparing In-App NPS Surveys to Other Channels In-app NPS surveys are a great survey channel for capturing customer feedback. Let’s dive into how incentives, gamification, and clear communication can boost engagement and response rates.

NPS 78

NPS Survey Net Promoter Score Effort Score 78

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. The 40-60% of less frequent customers are a far larger commercial opportunity.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52