Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

Bold360

MAY 5, 2020

They’ve already been doing a lot of the day-to-day practices and exercises that COVID-19 requires. Use the opportunity you have right now to set up your roadmap and playbook. Do you have a loyalty program? (If This is their time to thrive. Adrian Brady-Cesana. Here’s your priority list.

Customer Journeys 87

Customer Journeys Loyalty Programs Roadmap Exercises 87

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

SurveySparrow

JUNE 6, 2020

Do you assume that all loyalty programs are for customers? While offering incentives round the year is not advisable, you should be strict about the number of times you might want to employ such an exercise. . Give them goals, plans, and a roadmap for their entire career. Offer incentives. Re-skill them.

Training 52

Training ROI Resources Meeting 52